Let’s face it: There are many ways to improve your company day by day.
However, if you have opened this guide, you probably have no idea yet about how to make your company more productive and more developed.
What can you do?
In this guide you’ll find 3 important rules you need to follow to improve your business, often with step-by-step instructions for immediate improvement!
The guide will contain many examples to address problems related to your company’s external and internal relationships.
Are we ready? No more chatter.
1. Create a valuable Product or Service
Let’s face it the same way: Marketing is what allows you to give visibility to your company without the company producing anything productive. So marketing plays an important role, as does customer networks, but what do you think about your product?
If you create an innovative product, the market will become even more developed, and so will your company earning on the proceeds.
The concept of value added has been very popular for many years.
Nowadays, all companies claim to be innovators in their field, but they must demonstrate that they are capable of innovating.
Not all innovators innovate, but constantly improves.
The real problem is that, in society, many products and services are considered ordinary comforts, which is because they almost never bring about real innovation. For this reason, in the end, the value of a product is based on a simple quality/price ratio.
What does it mean?
The customer sees the price.
To prevent this from happening to your company as well, you need to add value to your product or service at any cost.
But how can this be done? Here are some examples.
Request the help of a highly professional specialist:
Unless you have the idea of the century, it’s common that, in order to create innovation, you need advisors who know the market and its swings, in order to find an idea that’s really modest or not, and can position itself in an unknown market.
Especially if you are primarily a sales specialist, you need to rely on someone who can provide you with ideas to invest in.
Work on packaging and offers:
In this part we are not talking about how well your product or service should be packaged, but how to entice potential customers with a product or service package that is genuinely desirable and that makes them truly can reap significant benefits. A good package is sometimes an innovation in itself.
Offer a service worthy to serve the king:
There are many customer service studies – while some of the suggestions are obvious, others are far more thorough and complex. It is important to understand that good service makes a difference not only in customer loyalty, but also in the quantity and frequency of purchases.
Here are some tips that can help you improve your customer relationship.
Reward your most loyal customers:
Create multiple profitable loyalty programs. The concept is simple: The more a customer buys, the more impeccable customer service should be and be accompanied by price cuts and benefits.
Build a support team for new customers:
With the increase in customers, you will need a team that can support and help new customers through this transition period.
This team may also have an “educational” role that allows you to educate customers about a new product so that they can use and appreciate it more fully.
Build an efficient shipping service:
There is nothing more innovative than a service or product that needs to be delivered quickly. One way to differentiate yourself from the crowd is definitely by providing very fast delivery service.
It is well known that delivery time is considered a “key component” associated with the product’s price, as it is considered part of the product’s “added value”.
2. Modify your company based on sustainable development projects
Being ecological has a significant impact on the image that your company represents in the reference market.
If you don’t want to be eco-friendly, customers will be less interested in working with you.
Being eco-sustainable is no longer considered mandatory, but it is an opportunity to improve your business which can greatly boost the growth of the company by improving the image of the company and building a relationship of brand trust.
According to a study conducted by the Global Corporate Sustainability Report, it was reported that 62% of customers confirmed that eco-sustainability is one of the key factors in purchasing products.
New customers are much more active and, thanks to the presence of technology and social media, they have the potential to influence a growing number of users, both positively and negatively.
A clean face is a more believable face: That’s why it’s important to create a company that is more “ecological” or that communicates its green decision more effectively.
How can you give a more eco-sustainable vision of your business?
Here are 5 Quick Tactics:
1) Demonstrate that your business is not only aimed at the environment, but that this eco-sustainability brings a real economic benefit.
Why is it important to turn green projects into business?
Beyond the economic benefits, this type of maneuver allows you to get closer to influencers in the sector, who will also be able to invest in the project.
What are these influencers looking for?
They are looking for companies that meet the following criteria:
- How can eco-sustainability and related projects improve a company, reduce costs and reduce risk?
- How can eco-sustainability and related projects strengthen your company, saving you money and running business efficiently?
- How can eco-sustainability and related projects increase your company and its income to make it more competitive?
If you don’t have the answers to these questions, enlist the help of experts or consult a professional who can plan an eco-sustainable project for you that meets these criteria.
2) Make eco-sustainability an integral part of your business strategy
Examine the benefits and principles of eco-sustainability that you want to implement in your projects and also adopt them on company premises.
3) Build a culture of eco-sustainability within your company
Your employees are one of your best assets that can improve your corporate reputation in the blink of an eye.
Remember that nowadays many workers are already pro-active and concerned about low consumption and saving environment.
You can then help by providing the opportunity to save water with special fountains, as well as implementing a recycling system for materials in the workplace, to have a positive impact on the workplace.
You can also ask your employees if they have any ideas that can make your business green or offer incentives for those who develop and implement eco-sustainable projects.
4) Monitor your progress continuously
We have talked about this topic quite often on our website but this topic is so important that it is necessary to reiterate it as much as possible: without a database you will never know where you are and how fast you got there.
Even when it comes to investing, it is essential to understand that, during a presentation, investors do not want to hear a story, but want a graph detailed and backed by a database so that they can gauge the position of the company and understand effectively.
There are many more benefits to having a good database: from the ability to calculate costs and thus save, to the importance of databases for computing employee productivity.
5) Tell a story
We’re talking about how to make good use of this eco-sustainable image that you try to create thanks to your initiative.
How is it possible to show your green streak in a direct and emotional way?
Create a story for your business.
Create a personal and touching narrative and use it as a showcase to show off your ecological side.
By negotiating and promoting this story through all of your marketing channels, as well as transmitting this image to both your suppliers and customers, it will be possible to achieve excellent results immediately.
Just remember to create a story considering the psychology of your catchment area.
3. Upgrade your employees
We can talk for hours about the importance of employees within a company: The people you work with are the backbone and meat of your business, and they should be evaluated because they deserve the right recognition.
We have talked about this frequently and to better understand the importance of raising your subordinates and employees in the company it would be interesting to mention some excerpts that you can find within us.
Note: In this part of the article we have prepare a short summary of a more complete article on team building which you can find here.
If you have a team of trained people, you should give each member the opportunity to make their own decisions for their group or role. This way you will be able to expedite decision making and help build future team leaders based on the members already in your group.
How can you respect and appreciate them more?
Give your team members the ability to make decisions:
Another factor related to ownership is giving your team members the opportunity to more actively “import” to your company, increasing their concentration and productivity.
Align corporate wishes with employees’ wishes:
Everyone does things based on their personal interests. Rather than fighting these interests, the best thing to do would be to align the desires of the workers with their own organizational interests within the company.
Hire people based on their “raw” intelligence and try to figure out which ones are ready to learn the job quickly:
You can always teach new skills, but you will never be able to teach intelligence.
Recruitment, layoffs and promotions should not be determined by seniority within the company, as it is not based on merit:
Many times you will meet people on your team who feel important because they have worked in the industry for a long time while other members, perhaps only recently joined, have better ideas and work harder.
Give your team a chance to find the best solution:
Let customers show you the problem, but never the solution
There are always stars on your team, but remember they aren’t the only members of your group:
This may not seem like it at first glance, but the best knights are not the ones who are drawn to production rather than the rest of the group, but are pushed by other members who allow the correct functioning of their work and create an optimal environment for the work.
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